Environmental Scanning Essay Example | Topics and Well Written Essays - 1750 words

Environmental Scanning - Essay warningOf all efforts, which are aimed at improving processes in an boldness, it is the alignment of the boldness with its environment that is the single around primary(prenominal) to an organisations success. Therefore, in an effort to align an organisation with its environment, it is very important that an organisation carries out environmental examine and scenario externalizening. According to (Saxby, Parker, Nitse, & Dishman, 2002) environmental see is quite an involving process, which requires strategic planning, and the involvement of heavy resources to execute.Environmental scanning for any given business involves acquiring and using information surrounding key organizational events, commercialise trends and other important trends as puff up as external relationships between an organisation and its partners, shareholders, as well as the customers (Aguillar, 1967). Environmental scanning is important in that the knowledge an organisation acquires from carrying out the process en opens the organisation to carry out strategic planning especially in regard to how the organisation should respond to future tense challenges, respond to competitor activity as well as respond to the grocery store environment. This is very important to any organisation considering that for an organisation long term planning is as important as the con term planning.Therefore failing to carry out a thorough environmental scanning is seeming to result into loss of business for the company or in some cases losing out on market shares. Environmental scanning is important in that it positions the organisation to foresee future threats an environmental scanning helps the organisation to identify future opportunities occasioned by political, economical as well as social factors. Unless the organisation is able to identify what the future holds for the company, it is very unlikely that such an organisation would continue satisfying its customer s. Lack of square-toed environmental scanning results into loss of market share something, which can adversely affect organizational involution and extension plans. Therefore environmental scanning should be carried in such a way so as to enable an organisation to face the future with certainty as well as plan the possible scenarios and course of action incase things do not work according to plan.Environmental scanning involves several steps, which include undirected viewing, conditioned viewing, enacting as well as searching (Kohn, 2005). Environment requires the patch up analysis of the industry, which the organisation belongs to. Therefore viewing involves actual observation of the organisation activities, noting any difficult or challenging slips, which seem detrimental to the organizational success. Viewing enables an organisation to take note of environmental factors or issues, which require be looking at and resolved. Viewing is the right step, which results, into identif ication of environmental issues, which are a threat to the organisation, or on the other hand, viewing generates information or insight into opportunities in the market which if further analysed can present the organisation with greater avenues for growth. Undirected viewing according to (Aguillar, 1967) involves a situation whereby an organisation fails to invest the necessary